25 December 2023

Why LinkedIn is essential for a specialist: Tips from ZONE3000

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IT Cluster

As 2023 comes to a close, Kharkiv IT Cluster and ZONE3000 have prepared a new informative article for you, marking the end of the year. So, let’s take a break from the pre-holiday rush and get an extra dose of motivational and educational material. Perhaps, it will help you set your professional goals for the next year.

Today, we’ll discuss how to develop your brand using professional social networks, particularly LinkedIn, considered the largest business networking platform.

So, is it necessary for everyone to register on LinkedIn, how to fill out your profile correctly, and manage your page? Let’s delve into this and more.

A Bit of History

LinkedIn has been around for 20 years! Founded in December 2002 and launched in May 2003, it attracted over 1.6 million users within two years. In 2023, the user count exceeds 900 million! Interestingly, the platform gained popularity in our country only recently, with the Ukrainian interface appearing in the summer of 2022.

Network Specifics

LinkedIn is considered a professional social network for business communication, job posting, job search, discussing industry topics, expanding professional contacts, and more.

⚠️ Interesting fact: In Ukraine, LinkedIn is primarily used by IT professionals. However, in the United States and Europe, people from all sectors use the network. Whether you’re a farmer, a beauty salon owner, a teacher, an economist, etc., having a LinkedIn page is considered essential. Its absence can sometimes be viewed with suspicion.

Who Should Create a LinkedIn Account

Some people still mistakenly believe that you should only register on the platform if you’re looking for a job. But that’s not the case at all. Many do find jobs through LinkedIn, and that’s great! However, your account on this network is your professional identity. Here, you can and should:

Develop your brand by sharing expertise through your publications and comments.
Get up-to-date information on trends in your field, events, and more.
Expand your professional network by connecting with people who can play a crucial role in your life, both now and in the future.

So, how do you properly fill out your profile and manage your LinkedIn page?

Let’s categorize our tips:

About Yourself — Your tone of voice should be light and casual, as this is not a resume or autobiography. The description should be short and to the point, allowing another user to get to know you at a glance.
Headline — Use it as a space for creativity. It’s what will set you apart from other users. An unusual description of your activities, life motto, and strengths — pay attention and carefully think about your headline. Here are a few examples for inspiration:

— Sales solutions for your business
— Marketing professional and consultant
— Software Developer | Creating amazing games
— Your reliable AdManager, etc.

Profile Photo — Not flowers or animals, but your actual photo. Choose a portrait format to showcase your face. Opt for a positive facial expression with a slight smile.
Banner — This is the background image that can also serve as a tool for information or self-expression. Often, users place their company logo, a statement about their life position, etc.

And now, about activity

To make the social network work for you, merely creating an account is not enough. What’s important to do:

Timely update information when changing positions or companies, add education details, including courses or training.
Comment on other users’ publications, and share your thoughts.
Repost posts that resonate with you.
Share the results of your work (while respecting confidentiality policies).
Connect with people.

By the way, there’s no room for modesty on LinkedIn. Promote yourself and your skills. If you’re involved in projects with multiple companies, be sure to mention it. The more attention from the IT community, the higher your value as a specialist.