Bank Vostok becomes VST bank: modern banking with a focus on what matters
IT ClusterWe want financial services not to distract, but to support — to be clear, fast, and aligned with our values. This is exactly the approach that Bank Vostok follows.
Bank Vostok has officially refreshed its brand and received a new name — VST bank. The rebranding reflects the bank’s commitment to being even closer to its clients and making financial services more convenient. In the article below, we explain how the bank made the decision to rebrand, why the new name was chosen, and what it means for clients.
A new name that preserves the legacy
VST is not an abbreviation or a shortened form. It’s an independent, modern, and international name that sounds simple and clear to customers. It carries the bank’s story forward — not rejecting its past, but modernizing it.
“Rebranding was a strategic step for us — one we carefully prepared for. We remain the same bank with a stable business model and reliable owners, and the refresh reflects our philosophy: to create conditions that allow customers to focus on what truly matters, without wasting time on banking operations.” — shares Vadym Morokhovskyi, Chairman of the Management Board of VST bank.
Visual style: refreshed without losing its essence
The bank faced a non-trivial challenge — to sound fresh while remaining recognizable to its existing clients.
When choosing the new name, VST bank focused on exactly that, drawing on surveys of both clients and non-clients to ensure a thoughtful approach. Together with the bank’s partners at the Spiiilka design bureau, they updated the font, refined the shade of orange, and, of course, kept the rhombus — the brand’s beloved symbol.
The result is a modern, flexible, and user-friendly visual identity system that preserves the spirit of the previous design while looking more contemporary and relevant.
Philosophy: “Make Time for What Matters”
The key change lies in how the brand speaks. The new slogan, “Make Time for What Matters,” reflects the bank’s philosophy: to give customers the freedom to live their lives without wasting time on banking.
Making time for what matters means:
- starting a business without spending hours opening an account, worrying about payments, or searching for convenient payroll solutions;
- buying “the one thing” you’ve wanted — because with cashback and credit limits, it’s more accessible;
- knowing that every product and service is designed to work so seamlessly that you barely have to think about banking;
- easily sending money to your loved ones for what’s important — without fees or hassle.
Making time for what matters means living your life, not thinking about the bank. Traveling, building, giving and buying, starting new things, relaxing, donating — and finally, doing more of what truly matters to you.
The purpose of the rebranding and what will change for clients
VST bank is evolving to become even closer to its clients and to reflect its core values more clearly. Its goal is to make banking a simple and convenient tool that helps free up time for what truly matters — life, growth, and achievement.
VST bank has been a long-time partner of Kharkiv IT Cluster, and we’re glad to see how their rebranding makes the brand more modern and convenient for customers. The bank chose a gradual approach to the update. This means:
- the website and app design will become more modern, without drastic changes;
- accounts, cards, cashback programs, and tariffs remain unchanged;
- all contracts and services remain valid and continue to work smoothly.
Customers will simply experience greater convenience — without confusion or extra hassle.
VST Bank is the same reliable bank, now with a new name and a fresh vision. Its mission is simple: to help you make time for what matters, instead of putting life on hold.
