+100 partners in Milan and a feature in ELLE: Ukrainian designers’ achievements in the Ukraine-Ready4EU program
IT ClusterInternational fashion weeks give Ukrainian brands direct access to European buyers, showrooms, and media. Thanks to the Ukraine-Ready4EU program and the support of Kharkiv IT Cluster, entrepreneurs gained hundreds of new contacts, media coverage in Western outlets, and their first cooperation agreements.
A €2,500 grant allowed them to showcase their collections at key events, while Kharkiv IT Cluster’s guidance helped build a strategy and present the brand effectively 👇
11+ publications in global media thanks to Ukraine-Ready4EU
Olha Kryvenko, an entrepreneur in the fashion sector, used the grant to participate in the prestigious The White exhibition and Milan Fashion Week. As a result, she:
- Received 11 publications in leading Western media, significantly increasing brand recognition;
- Improved her communication strategy with the help of the Italian agency Fino Consulting.
- Prepared promotional materials in accordance with international standards.
“I am sincerely grateful to Kharkiv IT Cluster for their ongoing support. Thanks to their expert advice, we established over 100 contacts with buyers, showrooms, and key players in the fashion industry, and we are now actively negotiating partnerships and joint projects,” shares Olha.
45 international buyers in Paris and expansion to new fashion markets
The showroom presentation in Paris became a key milestone for Natalia Novitska’s brand. With grant support from Ukraine-Ready4EU and guidance from Kharkiv IT Cluster, she achieved significant results:
- Over 45 international buyers visited the showroom.
- Held 20 online presentations for buyers who could not attend in person;
- Established over 5,000 contacts through an email campaign.
- Began negotiations to place the collection in stores across Europe and the Middle East.
“We expected attention from buyers, but the reaction from international media was even more impressive. The feature in ELLE Mexico helped us attract new partners and made our brand visible on the global market,” says Natalia.
Scaling your business in Europe is easy
The Ukraine-Ready4EU program provides Ukrainian companies with financial support, while Kharkiv IT Cluster offers expert guidance at every stage — from preparing presentations to establishing partnerships with international clients.
This support allows brands to confidently enter new markets, find partners, and secure their position on the global stage without unnecessary risks.
Want to expand your business opportunities? Join Kharkiv IT Cluster!
