Date of event:

24 February 2026

Time of the event

Location

Online, Zoom
Registration

Free tickets

Planning to enter the European market but unsure how to adapt your marketing for a new audience?

The second Go-To-Market Bootcamp workshop will help you understand how to communicate with European audiences — and build trust before the first contact.

February 24 | 10:00-12:00 CET | Online | Free

👉 Registration: https://forms.gle/RDJZY9u5H3xrTH4TA

In two hours, we'll cover:

  • How to adapt your messaging, value proposition, and positioning for the EU?
  • How to work with customer personas and the B2B buyer journey in the European market?
  • Which platforms work: LinkedIn, Clutch, European platforms?
  • How to build reputation and trust signals for European clients?

Speaker

Víctor Pérez — Digital Marketing Specialist and Key Account Manager at Fhios (Barcelona). With 15+ years of experience in agencies and major brands, he specializes in analytics and digital strategy. He works with international clients in the luxury, fashion, FMCG, and industry sectors.

Fhios is a technology consultancy based in Barcelona with 25+ years of experience, offering services in marketing, strategy, web development, and AI solutions.

Who is it for?

For Ukrainian and European IT companies — startups, scale-ups, SaaS, AI, and cloud developers. Especially relevant for marketing directors, brand managers, communications specialists, and founders involved in brand positioning.

What's next?

This is the second of 8 workshops in the Go-To-Market Bootcamp within the ITBridge project.

Companies that attend at least 60% of the program (5/8) will receive a certificate, confirmation of systematic preparation for operating in the EU market.

👉 Registration: https://forms.gle/RDJZY9u5H3xrTH4TA

Organizers and Partners

The course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family within the ITBridge project — a strategic initiative to strengthen cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under grant agreement №101196018. The views and opinions expressed are those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.

ITBridge: how to adapt your company's marketing for the EU market — second Go-To-Market Bootcamp workshop

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