How to retain top designers: the role of corporate culture at Uitop
IT ClusterRetaining talented designers is a real challenge for modern companies. Uitop, a member of the Kharkiv IT Cluster specializing in UX/UI design, views corporate culture as a key factor in attracting and retaining top professionals.
What is corporate culture and why is it important?
Corporate culture consists of shared values, beliefs, and behavioral norms. It shapes the internal atmosphere of the company and defines how employees interact with each other and the outside world.
A strong corporate culture helps create a unified team, directing everyone toward common goals and strengthening the company’s reputation, making it attractive to clients, partners, and talented professionals.
Why do designers stay at Uitop?
Every company has its own corporate culture that sets it apart from others. However, several key elements contribute to success.
Uitop emphasizes that a clear understanding of the company’s shared mission and values is also important to team retention. Every team member’s understanding of their contribution creates a sense of purpose. For designers, working in an environment where their ideas are valued is essential. They aren’t just working on projects; they become part of a bigger goal. This sense of belonging to something greater than just a job encourages them to stay.
The role of leadership and HR in shaping company culture
Leaders play a critical role in fostering an atmosphere of support and collaboration. They inspire the team and guide it toward shared objectives.
The HR department contributes by implementing development programs, team-building activities, and events that strengthen team spirit and build trust within the collective.
«Uitop’s corporate culture is built on a clear definition of the company’s strategy and the values of our work. To achieve this, we regularly hold open discussions, organize team-building activities, and support employee development. We strive to create an atmosphere of trust and openness, where every employee can share ideas and be heard. Our values reflect our work philosophy: discipline, professionalism, initiative», says Anastasia Tarasenko, HR Manager at Uitop.
Corporate culture as the foundation of business success
Corporate culture not only creates a comfortable environment for employees but also has a significant impact on business performance. A clear definition of the company’s strategy and values contributes to achieving high results. When employees understand the company’s mission and values, they become more engaged and productive.
Uitop employees on their company
The designers at Uitop decided to share their thoughts on the company, explaining why they have stayed with it for over three years.
«For me, it’s important that Uitop provides opportunities for continuous growth and doesn’t allow you to stand still. There are always interesting and diverse projects. I truly appreciate the support and help from the team and mentors. I love receiving cool (and often tasty) gifts from the company on holidays, and events like Small Talk, Demo Day, and cocktails after Office Day (my favorite) make work even more exciting and enjoyable», says Olya, a UI/UX Designer at Uitop.
Employees also value the opportunity to grow in various directions and participate in company life. Katya, Team Lead UI/UX Designer at Uitop, shares her experience:
«I would say I’m drawn to the chance for multifaceted development. Just when it seems like I’ve mastered a lot, new horizons open up for growth, and it motivates me to keep going. I value the company culture, where I feel part of something bigger. It’s rewarding to see the company grow, to be part of that, and to watch the team expand with like-minded, determined people who want to row in the same boat with us, turning it into a liner».
Finally, Aliona, Team Lead UI/UX Designer at Uitop, emphasizes the importance of team spirit and support in the work environment:
«Uitop is a company that supports me at various stages. It’s not just daily tasks or working in Figma. The strength of this company is in the people working here, the atmosphere, and the empathy for each employee».
Uitop recognizes that business success depends on its people. That’s why the company invests in education, provides opportunities for professional growth, and supports initiatives that help unleash designers’ creative potential. As a result, the team becomes more cohesive, and its members feel valued in achieving common goals.
This approach not only helps retain talented professionals but also fosters a conducive environment for innovation and growth, further strengthening the company’s market position.
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Information about Uitop
Uitop is a niche design and development agency specializing in vertical SaaS platforms such as ERP and CRM. The company’s mission is to help businesses realize their ideas through intuitive interfaces.