ITBridge: How to Generate B2B Leads at International Events and Brokerage Sessions — Third Workshop of the Go-To-Market Bootcamp

Would you like to learn how to generate real leads and partnerships at international exhibitions and networking events? Not sure how to prepare for a brokerage session and turn new connections into clients?

The third workshop of the Go-To-Market Bootcamp within the ITBridgeproject will help you understand how to effectively prepare for European B2B events, increase your company’s visibility, and convert new contacts into successful leads.

24 March | 10:00–12:00 (CET) | Online | Free of charge

👉 Registration: https://forms.gle/RDJZY9u5H3xrTH4TA
(If you have already registered for previous workshops, there is no need to fill out the form again 😊)

What will we cover during the two-hour session?

Pre-event preparation: how to define your goals, prepare a pitch, and develop marketing materials.

Visibility & Lead Generation: tools for attracting attention to your booth or profile.

EU Trade Fairs & Brokerage Events: which events are worth attending, how to select them, and why participating in brokerage sessions matters.

Follow-up strategy: how to professionally follow up after an event and avoid losing valuable contacts.

Speaker

Silvana Sanfeliu Giaimo — Head of EU Projects & Internationalisation at Fondazione Piemonte Innova (Italy).

Silvana specializes in supporting technology companies and startups entering EU markets, helping them implement innovation and find partners through global networks and networking activities.

Who is it for?

The program is designed for Ukrainian and European IT companies. The workshop will be particularly relevant for:

Business Development managers and Sales specialists;Marketing directors and Growth leads;Founders planning expansion into the EU market or already operating there.

What’s next?

This is the third of eight workshops in the Go-To-Market Bootcamp within the ITBridge project.

Participation is free and open.

Companies that attend at least 60% of the program (5 out of 8 workshops) will receive a certificate confirming their systematic preparation for working in the EU market.

👉 Register here: https://forms.gle/RDJZY9u5H3xrTH4TA

Organizers and partners

The course is organized by Kharkiv IT Cluster, Transilvania IT Cluster, Cluster Digital de Catalunya, Dnipro IT Community, and Odesa IT Family within the ITBridge project — a strategic initiative aimed at strengthening cooperation between the European Union and Ukraine in the digital sector.

The ITBridge project is funded by the European Union through the Single Market Programme under grant agreement No. 101196018. The views and opinions expressed belong solely to the author(s) and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.