It’s not the strongest who survive — but the smartest: how AI reshapes the IT market. A deep dive with Soft Industry Alliance
IT ClusterOver the past years, a bank in Taiwan has replaced around 4,000 people due to the implementation of AI. IKEA has introduced an AI bot to handle its call centers. Meanwhile, AI startup stocks are breaking records on the stock market — and at the same time, thousands of professionals worldwide are asking themselves: “What will happen to me?”
Artificial intelligence is not just arriving as a tool — it’s emerging as a force that’s rewriting the market.
We’re exploring what this means for professionals, together with Artem Pryvalov, Chief Delivery Officer at Soft Industry Alliance, a company and member of the Kharkiv IT Cluster, already integrating AI into solutions for clients around the globe.
In this article, real-life case studies, new roles, and an honest look at the transformation of the industry 👇
The world is not ending. It’s evolving.
Just like in Interstellar — one step across the event horizon, and you’re in a new reality. The old rules no longer apply. But the new ones are yet to be written.
«AI isn’t the enemy. Stagnation is.» — Artem Pryvalov, Chief Delivery Officer, SIA
Who will stay in the game? According to McKinsey, 65% of companies were regularly using generative AI by early 2024, nearly double from 2023. Even more telling, 91% of employees said AI tools positively impacted their work.
This signals a clear shift: the era of narrowly focused specialists is ending. Multi-skilled professionals — those eager to learn and integrate AI into their daily tasks — are taking the lead.
Those who cling to the past are left behind. Those who adapt become the drivers of change.
What does this mean for us?
It doesn’t matter whether you’re a student, a junior specialist, or a seasoned professional — if you want to move forward, AI needs to be part of your toolkit. Take IKEA, for example: when the AI bot Billie took over handling routine customer inquiries, call center employees weren’t laid off. Instead, they were retrained for new roles.
«AI doesn’t take jobs. It replaces those who refuse to grow,» explains Artem.
New challenges bring new roles — and they’re shaping the future of the IT ecosystem:
- Prompt Engineer
A specialist who knows how to «talk» to AI, crafting queries that deliver precise, structured, and actionable results. - AI Business Analyst
A strategist who understands how to embed AI in business processes, identify growth points, and assess ROI from AI solutions. - AI Integration Specialist
A technical expert who ensures seamless deployment of AI into working environments — from model integration to data security.
These are not future dreams. These are job openings at top companies.
AI in Action: How It Works at Soft Industry Alliance
While many companies are still only discussing transformation, Soft Industry Alliance is already implementing bold approaches in real-world projects:
- Creating new AI-driven career tracks
- Scaling enterprise clients through AI analytics and automation
- Breaking outdated patterns and building solutions that didn’t exist yesterday
And the results speak for themselves 👇
- Outstaffing. Candidate analysis that used to take an hour now takes 20 seconds.
- Logistics. SIA used AI to collect and process data for an international client → $12M profit in 6 months.
- 3D Marketplace. A system without factories: just 3D printers + AI-powered management = a new industrial model.
“The first to adapt will lead the world that’s just emerging,” says Artem Pryvalov.
Are you ready?
Thinking flexibly, learning fast, and using AI as an ally — these are the key skills of a new era.
Soft Industry Alliance is already paving the roadmap for the industry of the future. Their approach proves: transformation isn’t a threat, but an opportunity. And those who build AI solutions today will be ready to build entire ecosystems tomorrow.
Are you ready to cross that horizon?
The SIA team is open to sharing ideas and always happy to contribute our experience.
If you have any questions or suggestions — feel free to reach out!
Together, we’re shaping the future of the IT-industry.
You can contact them via the website
Or reach out on our social media — Instagram, Linkedin, Behance, Clutch
Reference
Soft Industry Alliance is a Ukrainian IT company with international expertise. They develop solutions focused on automation, AI analytics, and the new digital industry. Their work spans across business and industrial automation, digital education, and media.
While others are still experimenting with AI, SIA is already implementing it in commercial products — and unlocking new career opportunities.
