Where to find customers for life? Summary of the express course with LinkedIn
IT Cluster«…If there are no customers, there is no company»
This is not only a quote from one of the speakers of the express course, Dmytro Rodenko, an IT marketing expert, but also a bitter truth of today.
Since February 24, high-quality leads that turn into sales have been a matter not only of IT development but also of its existence.
Kharkiv IT Cluster, with the support of the USAID Competitive Economy Program, launched the Cluster in the Cloud project to provide support and cluster services for small and medium-sized IT businesses interested in surviving and developing in uncertain times.
As part of the project, the Kharkiv IT Cluster team implemented an express course on LinkedIn «How can an IT company convert leads into sales in a recession?»
The express course was held in the format of two expert workshops and an interactive meetup.
How to build a B2B lead generation system on LinkedIn?
🗓 The course started on August 16, the topic of the first meeting: «How to build a B2B lead generation system on LinkedIn?»
📣 Event speaker: Dmytro Rodenko, an IT marketing expert, a person who helps IT company owners find large contracts through lead generation.
In the QA format, the speaker helped all beginners to take the first steps in lead generation, and experienced professionals to understand what does not work for them and fix it.
✅ How to optimize the process of working with LinkedIn for yourself?
✅ What is a «lead generation business process»?
✅ How often to contact a lead?
These are just some of the questions Mr. Rodenko answered. The participants of the meeting received practical advice, insights and life hacks from the speaker.
«LinkedIn is enough to find clients for the rest of your life. The only question is: do you know how to find them? Do you know how to make them interested? Do you know how to bring them to the sale?» — Dmytro Rodenko.
Dmytro emphasizes that lead generation should be done by hand, any automation of lead generation on LinkedIn is a risk of losing not only your profile but also all contacts.
In addition, you are not allowed to use the names of companies to which you have no rights — these are the only legal restrictions that exist when using LinkedIn for lead generation.
The first thing people see when they add you to their feed:
🔹 Photo
🔹 Title
🔹 Number of mutual friends/mutual groups
🔹 Total number of endings
«CEO is the coolest salesperson. He or she makes half of your company’s sales personally, because large clients will not communicate with someone other than the CEO or the founder,» the speaker quoted.
Participants of the first workshop received gifts from the speaker:
🎁 useful tools for lead generation;
🎁 personal consultation on lead generation.
LinkedIn as a Social Selling tool for IT
«LinkedIn as a Social Selling tool for IT» was the topic of the second event within the express course.
🗓 The event was held on August 18. The speaker was Igor Nikolenko, LinkedIn Mentor.
«If your business is not on the Internet, you are not in business,» a quote by Bill Gates, which the speaker mentioned during the meeting.
The key message from Mr. Nikolenko, which was heard from time to time throughout the event, was «We all work in sales» In addition, the speaker emphasized that LinkedIn and social networks in general open up new opportunities for any professional and business.
Why do you need a business page on LinkedIn?
- Trust. Builds trust through interaction with content. Without trust, there are no sales
- Status. Shows your experience and expertise, creates brand awareness
- Communication. Global PR mouthpiece for your brand and business + an additional platform for communicating with your target audience
- Marketing + Recruiting. Inbound Marketing + Brand storytelling + building an employer brand
In addition, Igor Nikolenko shared with all those present software and programs that make life easier when working with LinkedIn and told 13 advantages and benefits of LinkedIn for business development.
Everyone who joined the event received from the speaker — Igor Nikolenko:
🎁 author’s checklist for LinkedIn profile;
🎁 examples of convincing posts for social networks;
🎁 tips on selling on social media.
Interactive meetup: What prevents IT companies from selling?
On August 22, the final and third event was held. The meeting was held in the format of an interactive meetup.
The topic of the meetup was: «What prevents IT companies from selling?»
This time, each participant could be a speaker and share his or her own opinion, expertise, and insight.
In a networking format, they discussed the problems, tasks, and challenges faced by IT businesses and what solutions to these problems their colleagues see. We talked about:
📌 Lead generation on LinkedIn
📌 Personal business profiles
📌 Brand Awareness, PR & Comms
📌 Interaction with customers, sales
📌 Preparation of sales letters
📌 Positioning of Ukrainian IT in content for international clients
During the discussion with colleagues, more than two dozen challenges, problems and challenges were formed for each topic, but the number of solutions prevailed.
All participants of the final meetup received practical tools and recommendations that they developed with colleagues during the event. Therefore, immediately after the event, colleagues can apply the developments in their company and check how effectively this or that tool works.
⭐️ Participants who attended all events received certificates of completion.
Special thanks to info partners for promoting the express course on their platforms.
🤝 Women in Tech Ukraine
🤝 1991 Accelerator
Join the Cluster in the Cloud project and get access to unique cluster services and the unbreakable Ukrainian IT community.
The course «How can an IT company convert leads into sales in a recession?» is implemented by Kharkiv IT Cluster with the support of the USAID Competitive Economy Program.
