This year School of Sociology of Kharkiv National University named after V.N. Karazin with the Kharkiv IT cluster support launch a new Master’s program “Strategic Communications and The New Media”.

Students will get knowledge of:

– strategic communications;

– public relations;

– crisis communications;

– copywriting;

– digital marketing;

– new media researches;

– web analytics;

– convergent journalism;

– site creation and information content management;

– promotion in search engines (SEO);

– promotion in social networks (SMM);

– development and implementation of an effective strategy of a communicative campaign.

Practical classes on professionally oriented disciplines, as well as educational and production (pre-diploma) practice will be based at leading Kharkiv information technologies companies, using the form of dual education.