PR & Tech: how Kharkiv IT Cluster united PR specialists around innovations and practice
IT ClusterIn today’s IT environment, strategic communications are no longer just an accompanying function — today they are a critical element of business. That’s why Kharkiv IT Cluster initiated the first PR marathon «PR & Tech» in March 2025, bringing together communicators, marketers, students, and speakers to adapt to new challenges in the digital sphere.
A place for learning and growth
«PR & Tech» has become a full-fledged platform for development and networking. During 5 thematic sessions, more than 60 participants
- immersed themselves in the key aspects of PR in the IT business;
- analyzed the effectiveness of email campaigns in e-commerce;
- studied marketing frameworks;
- explored the interaction between PR and SMM;
- developed our own promotion strategies on LinkedIn
- discussed approaches to marketing under conditions of uncertainty.
Knowledge that works here and now
Experts from Intellias, eSputnik, VEC-UA, Promodo and Telesens joined the marathon to share real-life cases and practical tools. They not only taught but also became mentors, inspirers, and partners for the participants.
An ecosystem that shapes the future
This marathon has become an example of how to build an effective PR community — open, efficient and ambitious. Participants received certificates, tools for career growth, and most importantly, new connections and a vision of their professional path.
Kharkiv IT Cluster will continue to create a space for growth and interaction of communicators in IT. We believe that such initiatives help not only to improve skills, but also to change approaches to communications in the entire industry.
Want to be at the center of change? Join Kharkiv IT Cluster initiatives and build the future with us.
