Modern business needs to adapt to digital technologies. Business process automation, digital marketing, cybersecurity, the use of cloud solutions, and AI allow small and medium-sized businesses to increase their competitiveness in the Ukrainian and European markets, reduce costs, and accelerate growth.

Kharkiv IT Cluster launches the digitalization marathon, held under the EEN project, for small and medium-sized businesses to help entrepreneurs master key technologies and apply them in practice, integrating them into key company processes.

The digitalization webinar marathon from Kharkiv IT Cluster is a series of educational online events aimed at increasing the digital maturity of small and medium-sized businesses in Ukraine.

The marathon is free and open to all small and medium-sized businesses that seek to digitalize their processes.

What awaits participants?

  • Webinars and hybrid meetings with leading experts
  • Panel discussions on key aspects of digitalization
  • Q&A sessions to consider current challenges and cases
  • Networking with business representatives and industry experts
  • Practical cases of successful implementation of digital solutions

Schedule and format of events

The marathon will be held from March to June 2025 and will include 8 online seminars and 2 hybrid meetings.

March 25 — Personalized Communications in E-Commerce: Email Automation to Increase Sales, eSputnik
Registration: https://forms.gle/1VGmz1KRhrSQfFXf7.

March 31 — Digital Marketing in Times of Uncertainty, Promodo
Registration: https://forms.gle/kxoXYAAfiUeE6bWR6.

April 02 — HR in the digital age: new roles, competencies, and key skills, Netpeak Group
Registration: https://forms.gle/siG8TUb169kSMmro6.

April 22 — Employee data: legal requirements for collecting and processing employee data, KEPLER LAW
Registration: https://forms.gle/ES6g2CXb5t8vvTaL8.

May 13 — LinkedIn for recruiting: digital strategies for finding and attracting top talent, Telesens
Registration: https://forms.gle/BQNeByCsVqAcCxZS8

May 22 — Digitalizing Corporate Insurance: How to Use Technology to Manage Risk, ТВТ Страховий брокер
Registration: https://forms.gle/eWTePqjqJwzN7G219

May 27 — Privacy and Security – Navigating Compliance, Risk, and Best Practices. Ensuring Privacy and Security Alignment in a Fast-Evolving Regulatory Environment, KEPLER LAW
Registration: https://forms.gle/UixADZMxDvs17efdA

June 2025 — HR & Digital: how technology is changing HR management. Online | Offline (Kyiv, Kharkiv)

June 2025 — PR & Digital: building a reputation in the digital age. Online | Offline (Kyiv, Kharkiv)

Join our marathon and discover new opportunities for the development of your company! Follow event announcements on Kharkiv IT Cluster’s social media.

The EEN-Ukraine project is funded by the European Union through the Single Market Programme under the grant agreement №101075187. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.