IT Marketing Talk
Marketing and Lead Generation for Service IT Companies
- percent1 FREE ticket <br> 25% discount
Are you a marketing specialist or CEO at a service IT company? Don’t you sleep all night thinking how to make IT company found its clients? How to improve your website? How to work with communication channels correctly?
On May, 20 at Fabrica Space Kharkiv IT Cluster is holding a conference IT Marketing Talk. The event will be dedicated to marketing and lead generation topics with a focus on service IT companies.
IT Marketing Talk will cover:
- a sequence of actions and KPIs of online promotion;
- work with the UpWork platform;
- website as a major tool for lead generation;
- a necessity of SEO-optimization;
- communication channels (Email, social networks) and how to use them;
- guidelines, rules, and aims of collaboration with media;
- off-site activities and their behavioral strategies;
- networking as a means of closing major transactions;
- how to make promo materials about your company.
Marketing Managers, IT Sales, BDM, CEO of service IT-companies, freelancers
What’s the result?
IT Marketing Talk participants will get practical guidelines for marketing tools implementation and understand how service companies should use them in the best way.
If booking until 24.04.2017 – 450 UAH
If booking until 12.05.2017 – 550 UAH
If booking until 19.05.2017 – 650 UAH
Booking at the event – 750 UAH
Venue: Fabrika.space, 1, Blahovishchenska Street
Nataliya Vynogradska, Managing Director Kharkiv IT Cluster
|Nataliya has over 12 years of experience in developing marketing strategies, B2B and B2C strategies in sales in service and profuct businesses, has built more than one marketing and sales department from zero, implemented and managed all marketing business processes.|
Alex Kolb, CEO Promodo
Topic: Online promotion: a sequence of actions and KPIs
Andrew Tyutyunnyk, Business Development Executive, CodeIT
Before getting into sales, Andrew was a back-end developer and project manager. For the last 5 years, he has been selling IT services to US and European markets. Despite everything, he still believes in marketplace platforms and successful sales via UpWork.
Topic: Effective lead-generation via Upwork
Michael Scherbachov, CEO LivePage
For 9 years he has been promoting websites, managing the company, developing his own projects in different niches.
Topic: The site as the main tool for lodogeneration: must-have elements
Anastacia Novikova, Сo-Founder Conformato and NexGenDesign
9.5 years I’m working in IT sales & marketing. I teach IT sales at Conformato and still sell and close deals at NexGenDesign.
Topic: Cold emails for lead generation
Макс Захожий, CEO в Ukrainian Advertising Agency
Вiсiм рокiв досвiду роботи в iнтенет-маркетингу. Досвiд роботи з проектами різноманітної складності и тематики по всьому світу. Сертифікований спеціаліст Google AdWords, Google Analytics, MarinSoftware,Bingads.
Topic: Facebook for Outsource
Eugene Beloshitsky, Social Media Marketing specialist, freelancer, representative of the freelance Upwork platform in Kharkiv.
As an SMM-specialist, Evgene cooperates with companies from North America, Western Europe and Asia. Among the clients: technological start-ups, small and medium business, and also such giants as Alibaba.com and SimilarWeb.
Topic: Link and Din are rushing to the rescue
Evgenia Legn, CEO Dinarys LLC
Topic: How we bring orders from conferences
Roman Brytanchuk, attracting resources, working with partners and business networking expert
At the moment – Coordinator for work with partners of the Ukrainian and European championships among the web and mobile developers devchallenge.it and itchallenges.me;
Topic: Networking for business or how to attract Facebook customers
Igor Pakhomov – marketing consultant
In the subject since 2010. He headed the marketing and sales department of the “Mobidev”. At the moment, he advises IT companies on content marketing, lead generation, and Internet advertising.
Topic: Why your Promo materials doesn’t work?
We will talk what should be named the promo materials,
Elena Petrova, Consultant on organization of business processes in IT companies (IT-Tuning.com project), Product Manager of AdvanceIT programs
Alena Parenchenko, marketing and sales consultant in IT companies, CMO AdvanceIT, director of the School of Project Management, PM School.
IT Marketing Talk Program Compilers
AdvanceIT is an expert-training center for executives, C- and Mid-level managers and IT companies. Open courses and corporate cross-functional programs in the areas of Strategic Management, Process Management, Client Management, Product Management.
Our mission is to contribute to the sustainable development of IT business in Kharkov and Ukraine by introducing advanced management practices based on the principles of business and customer orientation.
To get discount or ticket, write a letter to firstname.lastname@example.org from the corporate mail. In the letter, be sure to include the name of the event and the name of your company.