Customer Development – @ITEM Product Kyiv 2019

Киев, INNOHUB Бульвар Вацлава Гавела 6з
For cluster participants
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We’d like to invite you to our partner’s event – the first conference about Customer Development – @ITEM Product Kyiv 2019.


  • First in Ukraine with the workshop Etienne Garbugli – the author of the bestseller Lean B2B: Build Products Businesses Want;
  • 6 speakers with unique experience in Customer Development
  • Deep Dive – Customer Development cutting-edge tools in practice with experts;
  • Professional networking in the midst of Product Managers and owners of IT companies;
  • New faces, facts only, examples from own products, practical experience you can implement on your own projects
  • afterparty @Silicon DrinkAbout


At the conference you’ll learn:

  • How Customer Development processes save your energy and money;
  • How to interview end users and where to find these users. Especially if you work on products for foreign markets;
  • How end users’ interview help sell product or feature. Even if you haven’t created anything yet;
  • How to understand what information is missing and where you can get it. And how to know the difference between facts and fantasies;
  • Why any new product should be started with Customer Development;
  • How to implement Customer Development in your company’s processes


All these issues we will discuss for: different product types (B2B and B2C), markets (local and global), distribution (offline and online), sizes (from small to mass market) and at different stages (from startup to corporation). And all these issues just within a day.

And you’ll have a chance to communicate with speakers and experts during networking session and at the afterparty that ITEM Product Kyiv arranges together with @Silicon DrinkAbout at the great place @Creative States.